Built by Riders. Trusted by the Pack

SSB was founded with one mission: to engineer products that elevate the ride-whether you're climbing singletrack, ripping downhill, or chasing that last sunset mile. We're not some boardroom brand trying to cash in on a lifestyle-we live this.

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Born from countless trail miles, busted chains, sketchy lines, and epic recoveries, every SSB product is designed, tested and trashed by real riders who demand products that perform under pressure.

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We know what it takes because we're out there too-mud on your tires, grit on your teeth, and always pushing for the next big ride.

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We Ride. We Build. We Live

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