OVERVIEW

SSB Dirt Gnomes is a community-driven initiative created by SSB to support trail building, maintenance, and local bike culture. It’s our way of giving back to the riding community through boots-on-the-ground action and empowering local shops, crews, and riders to keep trails alive and thriving.

MISSION

To create a rider-powered network of trail stewards who aren’t afraid to get their hands dirty. Dirt Gnomes are respected for their dedication, grit, and love of the ride.

"Respect the Trail. Fear the Gnome."

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CORE VALUES

- Community First — Riders before clicks. Shops before online.
- Built Not Bought — Real riders. Real work.
- Give Back — Profits fund food, gear, and support for trail crews.
- No Gimmicks — Just dirt, tools, and sweat equity.
 

PROGRAM ELEMENTS

1. Gnome Trail Days
- Organized by shops, ambassadors, or trail crews with support from SSB
- SSB supplies product samples, swag, and cleanup materials
- Optional BBQ, lunch, or drinks funded through trail tool profits
- Photos, tags, and media encouraged using #SSBDirtGnomes

2. Dirt Gnome Tools
- SSB-branded trail tools, Shirts, hats, and gloves with SSB Dirt Gnome branding and maintenance kits sold via dealers and online
- % of profits go to feeding and hydrating trail crews
- Each tool includes a “This Tool Fed a Gnome” sticker or tag

3. Gnome Gear
- Exclusive apparel and accessories
- Only available to volunteers, riders, and retailers who participate
- Collectible yearly 'Gnome Badge' patches

4. Dealer Kits
- Each participating shop receives:
- SSB Dirt Gnomes banner 
- POP display with explanation of program
- Trail Day planning guide
- Discounted or free event support product bundle

5. Recognition Program
- Gnome of the Month: Social shoutout & gear bundle
- Top Shops: Trail Partner Award each season
- Yearly Trail Crew Spotlight post with feature on SSBMTB.com

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HOW TO JOIN

Riders:
- Volunteer at a local trail day and tag #SSBDirtGnomes

- Show your support by supporting your LBS.

- Submit photos to be eligible for monthly gear giveaways

Shops/Crews:
- Contact us for a Dirt Gnomes Dealer Kit
- Host one trail work day per quarter to stay active
- Sell Dirt Gnome tools and promote the program locally

 

CONTACT

📧 info@ssbmtb.com
🌐 www.ssbmtb.com/dirtgnomes
📱 @ssbmtb #SSBDirtGnomes

Let’s dig in. Let’s ride hard. Let’s build trails that last.